Paste a meta description and see the live character count — and whether it fits Google's ~120–160 sweet spot.
Google typically displays around 120–160 characters of a meta description in search results (the exact cutoff is pixel-based and varies by device). Under ~120 characters usually wastes space you could use to earn the click; over ~160 risks being truncated with an ellipsis. This tool counts as you type and tells you when you're in range.
Write for the human, not the algorithm: describe what the page delivers, include the primary term naturally, and give a reason to click. Every page should have its own unique description — duplicated descriptions are a common thin-site tell.
A NicheAudit scan runs the whole structural checklist against your site — thin and duplicate content, leftover AI/template boilerplate, missing required pages, broken links, ads.txt, images, and more — read-only, with the evidence for each. It won't promise approval; it shows you the concrete list.
Run a free scan →