The 4 Pages AdSense Requires — and How to Write Each One

July 9, 2026 · 3 min read

A missing required page is one of the most common AdSense rejections. Here are the four pages Google expects, why each matters, and how to write them.

One of the most common — and most avoidable — reasons sites get rejected from AdSense has nothing to do with your writing. It's missing pages. Google expects a site running ads to look like a real, trustworthy business, and a big part of that signal is a small set of standard pages. Miss one, especially the Privacy Policy, and you can get turned down before a reviewer reads a single article. Here are the four pages to have, why each one matters, and how to write them.

The four pages

1. Privacy Policy (the non-negotiable one) This is the page most likely to sink an application if it's missing. Because AdSense serves ads using cookies, Google requires your site to disclose how you (and third parties like Google) collect and use visitor data. A Privacy Policy that mentions cookies, third-party advertising, and how users can opt out is essentially mandatory. Don't skip it and don't bury it — it should be clearly linked, usually in the footer.

2. About A simple page that tells visitors who is behind the site and what it's about. It builds the trust and "real publisher" signal Google looks for. It doesn't need to be long — a few honest paragraphs about who you are, what the site covers, and why you're a credible voice on the topic.

3. Contact A way for visitors (and Google) to reach you — a contact form, an email address, or both. A site with no way to contact its owner looks less legitimate. This is quick to add and removes an easy objection.

4. Terms (Terms of Service / Terms & Conditions) The rules for using your site — what visitors can expect, disclaimers, and any limitations of liability. It rounds out the "this is a real, professionally run site" picture that the other three start.

(Want to check which of these your site already has, reachable and linked? Our free required-pages checker looks for all four in a couple of seconds.)

How to write them (without overthinking it)

You don't need a lawyer to get started, though for the Privacy Policy and Terms it's smart to use a reputable generator as a base and then adapt it to your actual site:

• Privacy Policy & Terms: start from a well-known free generator, then edit it to reflect your site — your domain, that you run Google AdSense, what data you actually collect, and your real contact info. Generic boilerplate with placeholder brackets left in looks worse than no page, so fill everything in.
• About & Contact: write these yourself in plain, honest language. About = who/what/why in a few paragraphs. Contact = a form or a real email address.

The two things people get wrong

1. The page exists but isn't linked. If Google (or a visitor) can't find your Privacy Policy from your site, it might as well not exist. Link all four clearly — the footer is the standard place.
2. Placeholder text left in. A Privacy Policy still saying "[Your Company Name]" or "[insert here]" signals an unfinished site. Fill in every field.

Bottom line

These four pages — Privacy Policy, About, Contact, Terms — are among the easiest structural boxes to check, and missing one is among the most common reasons people get rejected. Add all four, fill them in properly, and link them clearly. It's an afternoon of work that removes one of the biggest silent rejection triggers, and it's entirely in your control. Once they're in place, the harder-to-fake stuff — genuine content depth — is where the rest of your approval odds are won.